Living in Los Angeles' car culture started Alex Volkmann, a former make-up artist and beauty industry executive, thinking about the analogy between the care of one's body and the care of one's automobile. So Volkmann took a nuts and bolts approach to ingredients, incorporated an automotive concept and created a body care line geared for both men and women. The emphasis is on quality ingredients in a fun retro package.

Don't let the fun fool you....all HEAVY DUTY products contain quality ingredients that really work! The products are available internationally; at upscale specialty stores, specialty chain stores, salons and day spas.

HEAVY DUTY products are on permanent display at the Victoria & Albert Museum for innovative packaging and design.

Alex has been voted "Entrepreneur of the Year" by I.C.M.A.D. (Independent cosmetics manufacturers and distributors) for her contribution to the cosmetics industry.

HEAVY DUTY demographics run from Mums to Make-up Artists, to Physicians to UPS drivers, to rocker Steven Tyler of Aerosmith!